Comparative Advertising or Comparison Advertising is a strategy of advertising in which advertisers compare the product to the competitors to highlight parity or superiority. A comparative advertising campaign may involve printing a side comparison of the features.
World is now almost Virtual and Internet is the key to Interact with this whole Globe. With about 3 million people active on-line and almost everyone having accessibility to browse cyberspace Digital Marketing is one principal key in this
“Content marketing is the marketing and business process for creating and distributing valuable and
compelling content to attract, acquire and engage a
clearly defined and understood target audience – with
the objective of driving profitable customer
The COVID 19 pandemic has touched every corner of life and livelihood. It goes without a mention that the ones fighting to establish a solid ground in the world of business have had to face the biggest hit. The drop in demand of the products and services extended.
Marketing World keeps upgrading and keeps embracing new tools, tips ,tricks and trends, and today how to analyze and get best and the most reliable tools for your business and budget, is the complication. On the other hand interaction and score engagement.
Online era or say this Virtual World is no doubt our New Normal; Covid-19 Pandemic exacted our lives to switch- on to screens, and backtracked Business Prospects that deals with latest Marketing trends to pact with new normal.
With the significant increase of digital marketing strategies and demands, businesses have already begun admiring and adopting Social Media as it is the most affordable and most effective way to engage with prospects.
To reach customers with a marketing message or ad campaign, targeting the right audiences for any business is one of the most important aspects. Market segmentation here helps businesses to target just the people most likely to become satisfied customers of the company. splitting it up into groups that have similar characteristics is the option anytime.